Services

06 disciplines

Everything an app needs

Everything an app needs

Everything an app needs

to look and feel right.

to look and feel right.

to look and feel right.

We only design apps, so every discipline we offer exists to make one product feel inevitable in someone’s hand.

01

UX strategy & research

UX strategy & research

UX strategy & research

We map the first five minutes and the first week: the two moments that decide whether people keep an app.

App audit

User interviews

Activation flow

Retention map

Typical time

1–2 weeks

02

Product & UI design

Product & UI design

Product & UI design

Every screen and every state for iOS and Android, native to each platform without losing your voice.

iOS + Android UI

Dark mode

Accessibility

Edge cases

Typical time

4–6 weeks

03

App branding & icons

App branding & icons

App branding & icons

Name, identity and the icon: the small logo that sits next to your users’ favourite apps all day.

Identity

App icon

Illustration

Typography

Typical time

2–3 weeks

04

Motion & prototyping

Motion & prototyping

Motion & prototyping

Transitions, haptics and micro-interactions, prototyped on a real phone so you feel them first.

Prototypes

Rive + Lottie

Haptics

Motion spec

Typical time

1–2 weeks

05

Design systems

Design systems

Design systems

Tokens and components your engineers can actually ship, documented to survive the handoff.

Figma library

Tokens

Components

Docs

Typical time

2–3 weeks

06

App Store launch

App Store launch

App Store launch

Screenshots, preview video and listing copy, because the store page is your real first screen.

Screenshots

Preview video

Listing copy

ASO

Typical time

1 week

Process

07

Ten weeks from idea to App Store.

Ten weeks from idea to App Store.

Ten weeks from idea to App Store.

A fixed rhythm, a build on your phone every Friday, and no surprises at the end.

Step 01

01

01

Discover

Interviews, an audit of what exists, and the one job your app must nail.

1 week

Step 02

02

02

Map

Flows and wireframes, then a rough prototype tested on real phones.

2 weeks

Step 03

03

03

Brand

Name, identity, the app icon and a visual direction you can commit to.

2 weeks

Step 04

04

04

Design

Every screen and state, dark mode, motion and a system engineers love.

4 weeks

Step 05

05

05

Launch

Handoff, design QA on live builds and App Store assets.

1 week

FAQ

08

Questions, answered.

Questions, answered.

Questions, answered.

  • Yes. iOS, iPadOS, Android and watchOS, plus everything that lives with them: the icon, the brand, onboarding and the App Store page.

  • We design and prototype. Your engineers, or our trusted development partners, build it, and we stay on for design QA until it feels right in the hand.

  • Often our favourite projects. We start with your reviews, analytics and support tickets, then fix what costs you users first.

  • A Figma file with every screen and state, a component library, motion specs, icon and brand assets, and store-ready screenshots.

  • We take on four projects per quarter. Book a call and we will confirm a start date within two working days.

2 slots left for Q1 2027

Let’s design an app people keep.

Tell us about your app in a sentence. We reply within two working days.

Appkeep

Independent app design studio.

Rua da Boavista 84, Lisbon.

© 2026 Appkeep

Designed by Riyad Sbeitan · Made in Framer

Back to top

2 slots left for Q1 2027

Let’s design an app people keep.

Tell us about your app in a sentence. We reply within two working days.

Appkeep

Independent app design studio.

Rua da Boavista 84, Lisbon.

© 2026 Appkeep

Designed by Riyad Sbeitan · Made in Framer

Back to top

2 slots left for Q1 2027

Let’s design an app people keep.

Tell us about your app in a sentence. We reply within two working days.

Appkeep

Independent app design studio.

Rua da Boavista 84, Lisbon.

© 2026 Appkeep

Designed by Riyad Sbeitan · Made in Framer

Back to top

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