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Lull

Lull

Lull

Sleep coaching that adapts to your actual evenings.

Sleep coaching that adapts to your actual evenings.

Client

Lull Health, Copenhagen

Category

Health & sleep

Platform

iOS · watchOS

Timeline

14 weeks

Year

2026

Overview

01

Most sleep apps judge you in the morning. Lull’s founders wanted the opposite: a calm coach that plans a realistic evening and never shames a late night.

Most sleep apps judge you in the morning. Lull’s founders wanted the opposite: a calm coach that plans a realistic evening and never shames a late night.

Most sleep apps judge you in the morning. Lull’s founders wanted the opposite: a calm coach that plans a realistic evening and never shames a late night.

The challenge

Most sleep apps judge you in the morning. Lull’s founders wanted the opposite: a calm coach that plans a realistic evening and never shames a late night.

What we did

We designed the whole product around one screen, Tonight. A single ring shows your sleep window, the wind-down list fits on one thumb-scroll, and the coach only speaks when it notices a real pattern.

Key screens

iOS · watchOS

Onboarding

Tonight

Coach

Identity

03

A brand that works at 60 pixels.

A brand that works at 60 pixels.

A brand that works at 60 pixels.

The icon, the palette and the type were designed together with the interface, so the app looks like itself everywhere: home screen, store, notification.

App icon · 1024 px

Aa

Aa

Aa

Fraunces + Geist

Night

Dusk

Lamp

Linen

Delivered

04

Deliverables

  • Product strategy

  • iOS + watchOS UI

  • App icon + identity

  • Night-first colour system

  • Motion spec

  • App Store kit

Team

  • Inês Duarte — Design direction

  • Tomás Reis — Product design

  • Rui Carvalho — Motion

The unglamorous state

05

We designed the screen nobody screenshots.

We designed the screen nobody screenshots.

We designed the screen nobody screenshots.

First night, empty state

The moment that decides whether someone trusts the app enough to open it again tomorrow.

2 slots left for Q1 2027

Let’s design an app people keep.

Tell us about your app in a sentence. We reply within two working days.

Appkeep

Independent app design studio.

Rua da Boavista 84, Lisbon.

© 2026 Appkeep

Designed by Riyad Sbeitan · Made in Framer

Back to top

2 slots left for Q1 2027

Let’s design an app people keep.

Tell us about your app in a sentence. We reply within two working days.

Appkeep

Independent app design studio.

Rua da Boavista 84, Lisbon.

© 2026 Appkeep

Designed by Riyad Sbeitan · Made in Framer

Back to top

2 slots left for Q1 2027

Let’s design an app people keep.

Tell us about your app in a sentence. We reply within two working days.

Appkeep

Independent app design studio.

Rua da Boavista 84, Lisbon.

© 2026 Appkeep

Designed by Riyad Sbeitan · Made in Framer

Back to top

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