← All work
Client
Bloom Studio, Amsterdam
Category
Lifestyle
Platform
iOS · Android
Timeline
9 weeks
Year
2026
Overview
01
The challenge
Plant apps look like spreadsheets with leaves. Bloom wanted something people would open on a Sunday morning just because it is nice.
What we did
An illustrated jungle instead of a list, a gentle thirst reminder instead of alerts, and a camera that recognises a plant before you finish pointing at it.
Key screens
iOS · Android
Jungle
Plant
Identify
Identity
03
The icon, the palette and the type were designed together with the interface, so the app looks like itself everywhere: home screen, store, notification.
App icon · 1024 px
Instrument Serif + Instrument Sans
Sage mist
Leaf
Petal
Soil
Delivered
04
Deliverables
Brand identity
Illustration system
App icon
iOS + Android UI
Plant recognition flow
App Store kit
Team
Mei Lin — Brand + illustration
Tomás Reis — Product design
The unglamorous state
05
Identifying a plant, step by step
The moment that decides whether someone trusts the app enough to open it again tomorrow.
Next project