← All work
Client
Pace Running, London
Category
Sport & fitness
Platform
iOS · watchOS
Timeline
11 weeks
Year
2025
Overview
01
The challenge
Mid-run, nobody reads. Pace needed a live screen you can understand in a half-second glance at 5 a.m.
What we did
One number, huge. Everything else is secondary and shaped like a route. The plan adapts to how your legs felt, and every personal best gets a moment worth sharing.
Key screens
iOS · watchOS
Live run
Plan
Summary
Identity
03
The icon, the palette and the type were designed together with the interface, so the app looks like itself everywhere: home screen, store, notification.
App icon · 1024 px
Barlow Condensed + Barlow
Asphalt
Night
Signal
Chalk
Delivered
04
Deliverables
Live run UI
watchOS companion
Training plan flows
Motion + haptics
App Store screenshots
Launch film storyboard
Team
Rui Carvalho — Motion
Tomás Reis — Product design
Inês Duarte — Design direction
The unglamorous state
05
The calm summary after a hard run
The moment that decides whether someone trusts the app enough to open it again tomorrow.
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